IT'S NOT LUCK,

IT'S MARKETING

CASE STUDIES

01 — KOVE CLUB

A woman performing a bridge exercise on the floor with one leg raised, in a sunlit room.

From a pilates instructor with energy, ambition and expertise working for studios with a capped income

To a brand with an engaged community, fully booked classes, paid opportunities and collabs…

Slide with the word "POTENTIAL" and a note to swipe for the after.
A presentation slide showing marketing benefits, including website and customer journey, community engagement, professional photos, constant tags and reposts, proof of 10,000+ new followers, viral videos, clear messaging, and straightforward branding
Text overlay on a light background that reads: 'Process'. Additional text explains how Kate built her brand and community after gaining followers, focusing on her passion for Pilates and content creation.
Testimonial quote about working with Nula and Koveclub, praising her guidance in creating a clear, actionable plan for online business, signed by Kate Elizabeth from Kove Club.

02 — SHELTER CLOTHING

From a small business with an engaged audience

A woman in white jumpsuit running barefoot on the beach near the ocean, with cloudy skies above and mountains in the distance.

To a brand with UGC content, tagged photos, creators promoting their releases and affiliates generating $5k+ in sales each month

Slide titled 'Day One: Potential' with description about engaging audience and implementing affiliate program, featuring minimalistic design with large 'Potential' text and smaller text about community engagement and revenue.
A digital progress update titled 'DAY 365' with the word 'PROOF' prominently displayed on a light background. The text discusses finding aligned creators, building long-term relationships, rapid program growth, and support from affiliates.
A collage of women taking selfies, walking, and posing outdoors and indoors, wearing various outfits including dresses, pants, and casual clothing.
Quote about Nula from Shealeen of Shelter Clothing on a light background.

03 — GREEN HEART

From a social enterprise with heart and soul but no strategy

A woman sitting on the sidewalk, dressed in white, holding a cream-colored handbag, with sunglasses on her head, and autumn leaves scattered around.

To a brand with a brand with a mission statement, target demographic, content strategy and a vision for the future

Slide with the word 'POTENTIAL' in large letters and 'SWIPE FOR THE AFTER' underneath, in purple text.
A digital marketing strategy presentation slide illustrating the benefits of using proof in social media marketing, featuring an Instagram profile of Green Heart Collective, a logo, and contact information.
Slide with large text 'POTENTIAL' and smaller text instructing to swipe for the next. Top right corner has text: low views, trial and error, trying to find a rhythm. Three color bars with view counts: 153, 77, and 122.
A presentation slide with the word 'PROOF' in large font, surrounded by smaller text and images. The slide discusses content strategy, video formulas, opening hooks, editing strategies, increased views, and higher engagement, with screenshots of TikT
A quote from Helen Redfern of Green Heart Collective praising Nula for her advice and research contributions, emphasizing her knowledge of slow fashion and her impact on the team.

YOU’RE NEXT

GOOD NUZE: WE HAVE FREE CONSULTATIONS

A digital illustration of a chopped pear with its stem attached.